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Why Adaptogens Are the Next Frontier in Beverages The adaptogenic beverage category stands at the intersection of several powerful consumer trends - functional wellness, natural ingredients, and stress management solutions. With market projections showing 7.5% CAGR and a $1.85 billion valuation by 2026, the time to enter this space is now. Understanding Consumer Demand Today’s consumers aren’t just drinking for refreshment - they’re drinking for resilience. The post-pandemi