PROUDLY CANADIAN FEMALE LED COMPANY
Who we are
Here’s what most people don’t understand about the adaptogenic wellness industry: the brands that fail aren’t the ones with inferior products, they’re the ones that can’t explain why anyone should care.
At Thrive Brands, we’ve made a choice that most agencies won’t - we only work with adaptogenic brands. Period. Because adaptogenic brands aren’t just selling products - they’re inviting people to reimagine what balance means. And that story needs a partner brave enough to tell it differently.
Our Story
Thrive Brands emerged from a simple observation: too many brilliant adaptogenic products struggle in the marketplace simply because their branding didn’t match their efficacy.
As a specialized division of Bradbury Brand + Design Experts, guided by Catharine Bradbury’s 30-year legacy of award-winning creative excellence, Thrive was born to champion a category where brands aren’t just products on a shelf, they’re symbols for a world seeking balance. Our mission is to help those brands express that truth beautifully.
Our Approach
Strategy first - that’s our mantra. It’s how we eliminate the guesswork and maintain brand focus. We don’t start with pretty designs, we start with deep understanding of your market position, your competitive landscape, and your growth objectives. Then we help you optimize your brand to support those goals.
Our Brand Purpose
To restore balance in modern lives by helping adaptogen brands translate ancient healing traditions into trusted wellness brands.
We envision a world where every person struggling with stress has access to trusted, premium adaptogenic solutions - and where the brands creating these solutions have the strategic support they need to thrive in an increasingly competitive marketplace.
Meet The Team
Catharine Bradbury
Founder, CEO & Creative Director
Catharine is the founder and creative director of Thrive Brands. With over 30 years of experience building brands people believe in, she’s become known for her strategic thinking, creative leadership, and the development of the Brand Imprint process — a framework that helps clients uncover the values, personality, and purpose behind their brand. A passionate brand steward and coach, Catharine’s approach blends strategy and design to create authentic, lasting impact. Her award-winning portfolio spans diverse industries, including over 40 Canada Post stamps, more than 300 design awards, and multiple national and international jury roles.
Bill Schwarz
Partner, VP Brand Strategy +
Customer Experience Management
Bill brings a wealth of knowledge to every project. He draws on over 20 years of senior management experience, post-graduate research in organizational wellness, and certifications in brand management, professional change management and Lean Six Sigma. A self-described life-long learner, Bill consumes white papers on leadership and branding and distils them into practical wisdom. His thought leadership provides valuable insights into the human side of branding. By helping clients map out the customer journey and identify key touchpoints, he lays the foundation for building brands people believe in.
Bree Casey
Graphic Designer
Bree is a multidisciplinary designer and packaging specialist known for blending artistry with strategy. She crafts packaging that doesn’t just stand out, it communicates by engaging audiences at every touchpoint. Her social media fluency infuses that same storytelling energy across digital channels, building brands that feel both intentional and alive. Energized by Bradbury’s collaborative pace, Bree thrives on turning creative ideas into cohesive brand experiences. As a business owner herself, she understands that true branding lives in the emotion people feel when they experience your product.