Vintage New York Fare

Brand Identity
Logo Design
Tagline
Various Applications 

When Vintage NYF came to us, they offered more than just a product—they came with a vision of elevated simplicity and urban flair. Our task was to translate that vision into a brand identity that felt sleek, confident and unmistakably modern.

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We began by grounding the typography and logo in clean geometry—strong lines, purposeful spacing, minimal flourishes. Then we layered in a monochrome palette to anchor the brand in the present moment, with just enough accent detailing to hint at sophistication without feeling rigid. Packaging, labels and touchpoints all share a consistent system, making the brand instantly recognisable across contexts while allowing flexibility for different variants and versions.

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In the end, the design speaks for itself. Vintage NYF now presents with clarity and calm — urban refined, yet approachable.