<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[ThriveBrand]]></title><description><![CDATA[ThriveBrand]]></description><link>https://www.thrivebrands.ca/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 17 Jun 2026 10:22:50 GMT</lastBuildDate><atom:link href="https://www.thrivebrands.ca/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why Adaptogens Are the Next Frontier in Beverages]]></title><description><![CDATA[Why Adaptogens Are the Next Frontier in Beverages The adaptogenic beverage category stands at the intersection of several powerful consumer trends - functional wellness, natural ingredients, and stress management solutions. With market projections showing 7.5% CAGR and a $1.85 billion valuation by 2026, the time to enter this space is now.   Understanding Consumer Demand Today’s consumers aren’t just drinking for refreshment - they’re drinking for resilience. The post-pandemic wellness...]]></description><link>https://www.thrivebrands.ca/post/why-adaptogens-are-the-next-frontier-in-beverages</link><guid isPermaLink="false">691664468299f58d7f834dfb</guid><pubDate>Thu, 13 Nov 2025 23:13:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7b3fed_c07cef562c5d4267b087a90c38c1b7f8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Bill Schwarz</dc:creator></item></channel></rss>